Bike Configurator

Real-time 3D bicycle configurator running directly in the browser — frame, color, components, and accessories all swap live as the buyer makes selections.

● Live demo · 2024 · Needle Engine / Three.js / WebGL
Interactive 3D bike configurator with color and component customization for e-commerce product pages
Open live demo

A real-time 3D bicycle configurator running directly in the browser. Frame, color, components, and accessories all swap live as the buyer makes selections — no app, no install, no waiting.

Why a configurator like this works:

  • Lightweight enough to load in seconds on mobile, where most e-commerce traffic actually comes from
  • Material switches and part swaps happen instantly with no page reload between selections
  • Embeds cleanly into any product page regardless of the underlying e-commerce platform

Who benefits: brands selling configurable products — bikes, furniture, eyewear, watches, sports equipment — where customers want to see exactly what they'd be buying before committing.

Published research from Shopify, Vertebrae, and Hapticmedia consistently puts the AOV lift at 30–40% and the return reduction at 20–30% for product pages with this kind of experience.

Want something like this for your team?

I join product and engineering teams for 4–12 weeks to ship interactive 3D experiences end-to-end. Independent contractor — no agency overhead.