Drag-and-Drop Product Customizer

A playful drag-and-drop interface where visitors design their own version of a product by combining components — turns a passive product page into something people share.

● Live demo · 2024 · Three.js / WebGL
Interactive 3D phone customizer with drag and drop interface for personalized product design
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A playful drag-and-drop interface where visitors design their own version of a product by combining components, materials, and accessories. The format turns a passive product page into something people actually want to share.

What this format unlocks:

  • High shareability — designs become social posts, generating organic reach
  • Stickiness on the page measured in minutes, not seconds
  • Lightweight enough to embed on any campaign page or microsite without slowing it down

Who benefits: consumer brands launching new products, marketing teams running interactive campaigns, retailers wanting their product pages to feel like an experience rather than a catalog entry.

The most underrated metric in commerce: how long someone wants to stay on the page. Customization holds attention in a way photography alone never will.

Want something like this for your team?

I join product and engineering teams for 4–12 weeks to ship interactive 3D experiences end-to-end. Independent contractor — no agency overhead.